How to Create LED Therapy Treatment Packages

Why Single Sessions Don’t Work

The economics:

Customer acquisition cost (marketing, consultation): ~$50

Single session price: $75

Net per customer: $25

If they don’t return: We lost $25 (plus time)

The results problem:
LED therapy takes multiple sessions. One session rarely shows visible results. Patients expect instant results. When they don’t see them, they leave negative reviews.

The Package Model

Basic package:

6 sessions: $350 ($58/session, 23% savings)

Encourages commitment

Enough for initial results

Common starting point

Standard package:

10 sessions: $550 ($55/session, 27% savings)

Full treatment course

Best value for patients

Our most popular option

Premium package:

20 sessions: $900 ($45/session, 40% savings)

Maximum commitment

For serious patients

Includes priority booking

Package Pricing Strategy

Anchor pricing:

List single session at $75

List 10-session package at $550

“Save $200” messaging

Single session looks expensive; package looks valuable

Tiered pricing:

Entry: 6 sessions (try it)

Mid: 10 sessions (full course)

Premium: 20 sessions (best value)

Add-on pricing:

Each additional session: $60

Add-on facial treatment: $25

Add-on consultation: $50

What We Learned

1. The package model increased revenue 60%. Patients who buy packages complete more sessions. More sessions = better results = happier patients = referrals.

2. The 10-session package is the sweet spot. Enough for results, not too big a commitment. 70% of our package sales are 10-session.

3. The payment plan helped. Some patients couldn’t afford $550 upfront. We offered: $200 down + $200/month for 2 months. More patients bought packages.

4. The “unused sessions expire” policy was controversial. We tried: sessions expire after 6 months. Patients complained. We switched to: sessions don’t expire, but 20% fee for package refunds after 30 days.

5. The package upsell worked. When patients bought the 6-session package, we offered: “For $200 more, you get 4 more sessions (10 total) and a free consultation.” 40% of patients upgraded.

For LED therapy clinics, packages beat single sessions. They increase retention, improve results, and boost revenue. Price packages with clear savings and tiered options.