How to Create LED Therapy Treatment Packages for Different Budgets
Package Strategy
The problem with single pricing:
The package solution:
Our Package Tiers
Starter Package: $199
Essential Package: $399
Complete Package: $699
Premium VIP: $1,299
Add-On Options
Enhancement add-ons:
Product add-ons:
What We Learned
1. The starter package brought in new patients. Patients who wouldn’t pay $399 would pay $199. After experiencing results, 60% upgraded to larger packages.
2. The mid-tier package became most popular. The $399 Essential Package sold best. “Best value” messaging worked.
3. The premium package attracted serious patients. Patients who bought VIP packages were most committed. Highest satisfaction, most referrals.
4. The add-on revenue was unexpected. Patients loved add-ons. Additional $50-150 per session. Revenue per patient increased 30%.
5. The package expiration policy needed refinement. Initially, packages expired after 6 months. Patients complained. Now: no expiration, but 20% refund fee after 30 days.
For LED therapy clinics, tiered packages work. Offer entry-level to attract, mid-tier for volume, premium for maximum revenue. Different patients, different needs.
